The event centred around a one-minute free throw challenge, using the seamlessly dynamic spirit of NBA branding. We created an immersive journey from the moment guests arrived. The experience kicked off with a sleek window display featuring bold, neon-white lines that echoed the energy of the game. As guests moved through the space, they were greeted by a stylish cocktail bar with the same neon accents, creating a modern, electrifying vibe. The journey culminated at the basketball court, where the neon-white lines continued, seamlessly blending with the sleek, high-energy aesthetic, setting the stage for the free throw challenge.