In collaboration with Wasserman, we created an immersive, interactive showroom for the new Kia EV6, working from an initial scamp and mood board inspired by brutalist architecture. This virtual experience invites users to explore the vehicle by ‘walking’
around it, interacting with hotspots that showcase key features and information. The experience also includes breakout rooms, allowing users to dive deeper into the technology driving the EV6 and the design concepts that shaped it.